Agree the work
Your proposal sets out the scope, deliverables, responsibilities, timetable and fees. Existing research and useful assets inform the work.
Our services
Stronger foundations
More suitable demand
Demand Marketing programmes to strengthen your market position, build confidence in your value and help grow demand from suitable prospective clients.
For high-trust, high-value businesses.
Find your starting point
The right work
For where you are now
Whether you need clarity, stronger foundations or sustained implementation, we agree the work around your priorities. You do not need to complete every programme.
UnderstandDemand
Demand Foundation
Positioning & Authority
Six-Month Demand
Demand
Diagnostic
Identify what is holding demand back and where to act first.
£300–£650
StrengthenDemand Foundation
Programme
Put the essential positioning, evidence and enquiry foundations in place.
£950–£3,000
RepositionPositioning & Authority
Reset Intensive
Reconsider how your business competes and demonstrates its value.
From £1,200
Build & activateSix-Month Demand
Architecture Programme
Connect strategy and implementation in a sustained programme of work.
Scoped monthly fee
Programme fees depend on the agreed scope, assets and involvement required. Your proposal confirms the work and investment.
01 Understand the barriers
Demand
Diagnostic
Know what to address.
Understand why it matters.
When enquiries are low in volume, inconsistent or poorly matched, the cause is not always obvious. We examine how your business is found, understood, trusted and chosen to identify where demand may be lost or misdirected.
Programme investment£300–£650Final scope and investment are confirmed in the proposal.
Discuss a Demand Diagnostic
A suitable starting point when
You need to understand the problem before committing to further marketing investment.
What the work covers
- A focused assessmentReview of agreed marketing assets and channels against your objectives, target clients and enquiry journey.
- Evidence behind the findingsSpecific examples of unclear positioning, gaps in credibility, missed opportunities or friction.
- A prioritised way forwardRecommendations that distinguish immediate improvements from work requiring deeper attention.
What you take forwardA clearer diagnosis and a practical set of priorities. Implementation is scoped separately.
02 Establish the essentials
Demand Foundation
Programme
Give your marketing
a stronger starting point.
Turn identified priorities into agreed practical improvements. We strengthen the essential elements that help suitable prospective clients recognise your relevance, understand your value and take the next step.
Programme investment£950–£3,000Final scope and investment are confirmed in the proposal.
Discuss your foundations
A suitable starting point when
You know the main constraints and need the essential improvements in place before expanding activity.
What the work can include
- Clearer positioning and messagingDefine your target clients, why you are a suitable choice and how to communicate the value you bring.
- More relevant evidenceIdentify and strengthen the proof that helps prospective clients assess your expertise and ability to deliver.
- Priority asset and enquiry improvementsDevelop or refine agreed pages, content and next steps, with a plan for subsequent demand activation.
What you take forwardPractical improvements and usable assets alongside strategic direction.
03 Make a strategic shift
Positioning & Authority
Reset Intensive
When your market position
needs to move with your ambition.
A deeper, focused engagement for established businesses entering a different market, pursuing higher-value work or finding that their current positioning no longer reflects what they can deliver.
Programme investmentFrom £1,200Final scope and investment are confirmed in the proposal.
Discuss a positioning reset
A suitable starting point when
Your competitive position or supporting evidence needs substantial reconsideration.
What the work can include
- A reassessment of your positionExamine target-client priorities, competitive alternatives and the strengths that can support a distinctive position.
- A sharper expression of valueDevelop the positioning and messaging needed to explain your relevance and the reasons to choose your business.
- Evidence to support the changeDefine how expertise, experience and delivery should substantiate the new position, with priorities for rollout.
What you take forwardA revised positioning direction, core messaging and rollout priorities. This is a focused alternative to Foundation, not a compulsory subsequent stage.
04 Connect strategy with delivery
Six-Month Demand
Architecture Programme
Build a connected system
for more suitable demand.
Our most comprehensive programme brings strategic decisions and practical delivery together. We develop the foundations, activate demand and improve the way suitable opportunities move towards an enquiry and a buying decision.
Programme investmentAn agreed monthly feeFinal scope and investment are confirmed in the proposal.
Discuss a six-month programme
A suitable starting point when
You want sustained implementation and a more coordinated approach to generating and converting demand.
What the work can include
- A coordinated delivery roadmapAgreed priorities, responsibilities and milestones across the four connected components of Demand Marketing.
- Asset development and activationDevelop priority messaging, evidence and owned-media assets, supported by selected channels and activity.
- Conversion and ongoing improvementStrengthen enquiry journeys and filtering, review performance and adapt priorities as evidence emerges.
What you take forwardA roadmap, priority assets, selected activation activity, enquiry improvements and performance reviews. Responsibilities and deliverables are agreed in the proposal.
Strategic
PositioningAuthority &
CredibilityDemand
ActivationConversion &
Demand Filtering
PositioningAuthority &
CredibilityDemand
ActivationConversion &
Demand Filtering
Working with Owen & Davis
Clear commitments
Room to respond
The programme provides direction. The detail reflects your business, your existing work and what needs to happen next.
Deliver in milestones
Defined delivery milestones make progress reviewable. Payment dates are agreed separately alongside the scope, with monthly fees for the six-month programme.
Adapt with purpose
We review priorities as evidence emerges. Related work can run concurrently where dependencies allow, with changes to scope, timing and fees agreed together.
What progress means
Grow demand
Protect its quality
More attention is useful when it creates more of the right opportunities. We consider how demand aligns with your services, fees, capacity and the clients you want to work with.
We also prioritise useful assets your business controls - such as your website, evidence and content - supported by the channels that help the right people find them.
Relevance
Are you attracting people with needs your business is well placed to meet?
Confidence
Do prospects understand your value and find credible reasons to consider you?
Progression
Are suitable prospects becoming qualified opportunities and moving towards a decision?
Measures are agreed around your objectives and the data available.
Before we begin
A few practical
questions
We will help you identify an appropriate starting point.
Do I need to start with a Demand Diagnostic?
A Diagnostic is useful when the underlying constraints are unclear. Where relevant findings and a clear brief already exist, we can use these to inform the scope. We agree the starting point around what your business needs.
How do Foundation and Reset differ?
Foundation addresses essential gaps and turns priorities into agreed improvements. Reset goes deeper into the competitive position and authority of an established business, particularly when its market, offer or ambitions have changed. Reset is a focused alternative, rather than a required next stage.
What is included in the free mini diagnostic?
The free Mini Demand Diagnostic is a limited initial review of your positioning and potential demand barriers. The paid Demand Diagnostic provides a broader assessment of agreed assets and channels, with supported findings and prioritised recommendations.
Can you work with our team or existing suppliers?
Responsibilities are agreed at the outset, including the work Owen & Davis will deliver and the input required from your team or suppliers. The proposal makes these dependencies and approval points clear.
How are timing and additional costs agreed?
Your proposal confirms the timetable, programme fee and payment schedule. Any separate production, third-party or media costs are identified where relevant. Additional work and changes to the agreed scope are discussed before proceeding.
Get in touch
Start with a focused conversation
Tell us about your business and ask for your free mini demand diagnostic.